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Types of SEO and Advertising

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The ideal advertising option will depend on the service or product that you offer, your target audience, the geography you have in mind, and many other factors. Choosing the most effective one along with it being a cost-effective is the real challenge here. Advertising is broadly divided into two main types – online marketing and offline marketing. Offline marketing includes the traditional ways and means, such as magazines, newspapers, radio, television, business directories, catalogs and leaflets, and outdoor billboards and posters.

As far as online marketing is concerned, the process is slightly different. Display Advertising is a type of online marketing where one displays banners and ads using texts and images to be shown on the landing pages or in popups. These generally do not appear in the search results. Search Engine Marketing & Optimization are more popularly known as SEO and SEM. They help in promoting content and increasing traffic via searches. Strategies, like targeting keywords, Meta descriptions, linking, and developing good quality content, are used here.

Social Media marketing uses two types of techniques - word-of-mouth and paid. Placing ads, sponsored stories, and posts are a great way to reach out to more people. Currently, Facebook and Twitter are among the most popular social media platforms available. Native Advertising refers to the type of advertising where you might see things like “What others liked” followed by a list of examples. Remarketing works with cookies which follows the users and target them to remarket them again. This has come up to be quite a frequently used strategy by many websites

Affiliate Marketing refers to promoting a brand, a service, or a newly launched product while a commission is taken for each successful sale. In layman terms, it works as a three-way agreement between the publisher, the advertiser, and the consumer. PPCs or Pay per click and video ads also fall under online marketing strategies.


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